The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 was pure evil'Published as a

was pure evil'Published as a 'shilling shocker'

Eleanor receives�an email:�an email that threatens to expose the lie she's kept up�for�over half�a�century

here Mark takes us on his most personal journey

from its earliest pioneers to the cutting-edge tools shaping music

From the majestic beauty of the wild Scottish landscape to the hidden traces of its history waiting to be uncovered in every town and village

The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 was pure evil'Published as aA clear, compassionate, and much needed book for our time' Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making. Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices,