The Preference for the Primitive: Episodes in the History of Western Taste and Art Commercial Graphic Design „Vom kleinsten der Anfang der

„Vom kleinsten der Anfang der 60er Jahre in Paris entstandenen Packages bis zum feinen Parcours aus Hunderten

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and computer-assisted arts in the twenty-first century

and spectacular: a lush and definitive overview showcasing the masterworks of flower photography by the world’s leading photographers

one of the most influential British designers

The Preference for the Primitive: Episodes in the History of Western Taste and Art Commercial Graphic Design „Vom kleinsten der Anfang derThis monumental book the last to be completed by the author is a study of a recurring phenomenon in the history of changing taste in the visual arts: the feeling that older and less sophisticated (i. e. 'primitive') works are somehow morally and aesthetically superior to later works that are perceived as comparatively soft and decadent. In his first narrative work for over two decades, Professor Gombrich traces this fundamental idea back to Classical